Brand Identity

The Project

Valley Onward needed a new branded identity that captured their energy, mission and heart. It was important for them to not be seen a frontline activist group as their mission focuses on empowering other grassroots organizations and people. They take the place of mentors for the new generations to create a fair, just and healthy community for all that call California home.

Our Role
Branding
Logo Design
Art Direction
Film + Video
Marketing Strategy
About the client

Valley Onward

Valley Onward began as a United Way program in Merced, CA as Building Healthy Communities. They are a coalition of residents, young people, agencies, and community-based organizations working together to create and encourage thriving communities. After growing support and success they decided to become independent and expand their efforts.

Concept Sketches
Logo Construction