Fit Republic & FIIT Nation Health Clubs & gyms were looking to rebrand their company (formerly Fitness Evolution) to coincide with a new strategy, and the opening of more than a dozen new locations throughout California, Washington, and New Mexico.
They hired FCM to develop the brand, and oversee all marketing activities - including print, direct mail, digital marketing, web design & development and video + film.
Fit Republic & FIIT Nation Health Clubs are small to mid-sized health clubs and gym's focused on High Intensity Interval Training (HIIT) studios in each location. Based in Las Vegas, NV, Fit Republic & FIIT Nation have locations throughout California, Nevada, Washington, Idaho, Arizona, and Montana.
The new brand strategy and focus on FIIT Nation was a success. Fit Republic and FIIT Nation realized a dramatic increase in new members, and retention was up by more than 20% at brand launch. The brand is currently transitioning due to COVID-19, and focusing deeper on smaller footprint clubs. FCM continues to partner with both health club companies.